One of the more difficult aspects of doing a collaborative group project with students is ceding some control of the results and at times even the process to allow the students to learn, to make and correct their own mistakes and ultimately let what gets created be their work and not your own. You want to guide the work, not dictate it. And that's really hard.
An area in our project I where I found this exceedingly difficult was in the lightbulb logo.
Partly it was because I didn't feel we had spent enough time on logo design, text and font design, or the overall importance of logos to branding and marketing. It felt as though the most important, iconic aspect of the work was being sidelined and we were proceeding into the final with a rough placeholder. Partly also it was that I felt going with the rough first draft as the final is fine, but only if it's after you've already tried and exhausted a bunch of other options and decided that the first was the best.
To that end I wanted to present an alternative, not only to show that there were other options to consider and kickstart them to making some of their own, but also to show what could very easily be accomplished in Illustrator with vectors rather than trying to paint something in Photoshop.
Ultimately the students still wanted the rougher original, which was fine, but at least with these mock ups they could see some options.
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