Mean Cuisine

We did a color theory assignment in class examining the way marketing and advertising uses color to manipulate consumers and cater to specific demographics. The idea was to take a product targeted to one demographic, for example women, and alter its color scheme to appeal to another demographic, for example men.
For my example I tried to give Lean Cuisine a makeover to sell it to dudes, complete with douchy Ed Hardy tribal designs to replace the cutesy curly q vectors.

What they drew at work today

Typically this blog is what I drew at work today (hence the name), but today, it's what they drew at work today. My students that is. Or former students I should say as they received their completion certificates today. 

Today was the last day of the ArtWorks Program at UICA and this is the final product they created.

It's a trifold pamphlet for The Green Light Project, an awareness campaign for youth homelessness and runaways. 

We had a real client who chose to participate with a bunch of high school students rather than going with their usual design firm. We went through multiple pitches, multiple critiques, numerous variations, and a slew of final tweaks until we arrived at a final product the students and the client were pleased with. 

Not all the creative choices were ones I would have made, but that's kind of the point and I couldn't be prouder of the group or the work they did.

So instead of my work, here's theirs.