We did a color theory assignment in class examining the way marketing and advertising uses color to manipulate consumers and cater to specific demographics. The idea was to take a product targeted to one demographic, for example women, and alter its color scheme to appeal to another demographic, for example men.
For my example I tried to give Lean Cuisine a makeover to sell it to dudes, complete with douchy Ed Hardy tribal designs to replace the cutesy curly q vectors.
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